Common Self-Publishing Scams and How to Avoid Them
When embarking on the journey of self-publishing, authors should be aware of the scams and fake services they may encounter
Self-publishing opens amazing doors for writers — but it also opens the floodgates for scammers.
With more authors choosing to go indie, shady companies and individuals have found ways to take advantage of writers who may not yet know the industry. Protecting yourself begins with awareness.
Here are some of the most common self-publishing scams — and how to spot and avoid them.
Vanity Presses Disguised as Traditional Publishers
These companies present themselves like traditional publishers but charge authors thousands of dollars for services that reputable publishers provide for free. They often promise distribution, marketing, and bookstore placement but rarely deliver.
Red flags:
They accept every manuscript.
They ask for money upfront.
They make vague promises about book sales or exposure.
They over-promote themselves when speaking with you.
Avoid it by:
Researching the publisher’s reputation.
Looking for reviews from other authors.
Understanding that real traditional publishers pay you, not the other way around.
Overpriced Publishing Packages
Some companies prey on self-publishing authors by offering packages that include editing, formatting, cover design, and marketing — often at 2–3x the normal cost and with subpar results.
Red flags:
Lack of transparency in pricing.
No portfolio or examples of past work.
Pressure to buy quickly or limited-time offers.
Avoid it by:
Pricing services separately to compare market rates.
Asking for samples or testimonials.
Hiring freelancers with verifiable portfolios.
Fake or Low-Quality Editing Services
Some scammers offer “editing” that’s just a spellcheck — or worse, generated by AI with no real human involvement. These services are often cheap and come with quick turnarounds, but the result is unprofessional.
Red flags:
Flat-rate editing that covers all types of editing (developmental, line, copy) in one bundle.
No contract or agreement.
No revisions or communication during the process.
Avoid it by:
Asking for a sample edit.
Looking for editors with real credentials and experience.
Getting referrals from other trusted authors.
Check their reviews from previous customers.
Bogus Marketing Services
Many authors want help getting visibility — and scammers know this. They promise things like “guaranteed Amazon best-seller status” or paid promotions that result in no real sales or engagement.
Red flags:
“Guaranteed” results.
Claims of massive reach without specifics.
No access to actual analytics or proof of performance.
Avoid it by:
Focusing on organic marketing strategies first.
Use trusted platforms like BookBub, Written Word Media, or Reedsy Discovery.
Asking for detailed results from past campaigns.
Rights Grabs in Contracts
Some services or contests have fine print that gives them long-term rights over your book, cover design, or characters. Once signed, it can be difficult and costly to regain control.
Red flags:
Vague or overly broad language in contracts.
No end date on rights granted.
No option to terminate or revise the agreement.
Avoid it by:
Reading contracts carefully (and getting legal advice if needed).
Retaining all rights unless clearly agreed otherwise.
Being cautious with “free” services or giveaways that require signing over rights.
Scammers count on confusion, desperation, and the desire to publish quickly.
By staying informed, asking questions, and taking your time, you can avoid costly mistakes and protect your author career.
Remember, just because you’re self-publishing doesn’t mean you’re on your own. There’s a thriving community of indie authors out there who are happy to share resources and recommendations — so ask, vet, and always trust your gut.
Publishing a book is a big deal. Protect your work. Protect your time. And protect your future as an author.
For more information on this topic, see: What Authors Should Know About Pesky Salespeople and Scams and How Authors Can Avoid Scammers or Fake Accounts