How to Get Your Book into Libraries and Bookstores as a Self-Published Author
Knowing the steps to take and details to remember before approaching libraries and bookstores is important to increase your chance of success
Getting your self-published book into libraries and bookstores can be a game-changer for your writing career.
It not only boosts your visibility but also establishes credibility as an author. And it helps widen the reach to your target audience.
Here’s a step-by-step guide to help you achieve that goal.
1. Have Your Book Published
Before approaching libraries and bookstores, ensure your book is published.
Why? Because they aren’t going to accept unpublished material.
Be sure that your book has been professionally edited, has an eye-catching cover, and if possible is available in hardcover. (Apparently libraries prefer hardcover copies to paperbacks)
2. Obtain an ISBN and Register with Distribution Channels
An ISBN (International Standard Book Number) is necessary for libraries and bookstores to catalog your book. Register your book with platforms like IngramSpark or Draft2Digital, which distribute to major retailers and library databases.
3. Build Relationships with Local Bookstores
Visit local bookstores and introduce yourself.
Offer to host book signings or author events.
Provide copies on consignment, allowing the store to take a percentage of sales.
For more, see: Planning an Author Vendor Shelf Space
4. Connect with Library Acquisition Departments
Research which libraries stock indie authors.
Contact the acquisition librarian and provide a professional press kit.
Offer a free copy for review and highlight any local connections or relevance to the community.
5. Get Reviews and Endorsements
Positive reviews from reputable sources can persuade libraries and bookstores to carry your book. Submit your book to sites like Kirkus Reviews, Foreword Reviews, or Library Journal.
Or take the time months before your book is published to research book bloggers/reviewers, build a relationship (liking, commenting, and sharing their content/ posts), and then follow their book submission guidelines.
Having endorsements from people like these can be a gamechanger.
For more, see: What I Learned About Submitting to Book Bloggers
6. Leverage Your Online Presence
A strong online presence can make your book more appealing. Build a website, engage on social media, and grow an email list to demonstrate your audience’s interest.
For more, see: How to Grow the Social Media Portion of Your Authors Platform
7. Utilize Library and Bookstore Distribution Platforms
Platforms like OverDrive, Baker & Taylor, and Hoopla cater to libraries, while IndieBound and Bookshop.org support indie bookstores.
8. Follow Up and Build Relationships
Regularly follow up with bookstore managers and librarians. Building relationships over time can lead to future opportunities and collaborations.
By following these steps, you can increase your chances of getting your book on the shelves of libraries and bookstores, boosting both sales and credibility as an author.
It can feel like an uphill climb as an indie author when trying to establish relationships with bookstores and libraries, but know that it is possible.
Just be sure to present yourself professionally, be prepared, and keep looking for opportunities, and you will do fine.