The Best Social Media Platforms for Writers
Knowing what platforms will serve you best as an author or writer is important, as well as how to effectively use them
In today’s digital age, social media has become an essential tool for writers to build their brand, connect with readers, and promote their work.
However, not all platforms are created equal when it comes to engaging an audience and growing a writing career. Each platform brings different types of media, ranging from images and videos to plain text. In addition to this, each platform’s users are going to vary from platform to platform based on age demographic, location, and interests.
What is the most used social media by age?
Below is a breakdown of social media usage by age range in the US:
18–29 years — YouTube (93%), Instagram (76%), Facebook (68%), Snapchat (65%)
30–49 years — YouTube (94%), Facebook (78%), Instagram (66%), Pinterest (43%)
50–64 years — YouTube (86%), Facebook (70%), Instagram (36%), LinkedIn (30%)
65+ — YouTube (65%), Facebook (59%), Pinterest (22%), Instagram (19%)
Informational quote from: SproutSocial.com
Here’s a breakdown of the best social media platforms for writers and how to use them effectively.
1. X (Twitter)
Why it’s great for writers:
Known for its writing community, #WritingCommunity hashtag, and real-time engagement.
Ideal for networking with other authors, agents, and publishers.
A platform for sharing writing tips, updates on your work, and industry news.
The writing community is always hosting writers lifts which help authors share their work in a social feed/ thread.
How to use it effectively:
Engage in conversations using relevant hashtags like #AmWriting and #WritingTips.
Share snippets of your work or writing progress to keep followers interested.
Participate in writing challenges and Twitter pitch events like #PitMad to gain visibility.
Support one another on the platform.
2. Instagram
Why it’s great for writers:
Visually-driven platform that allows creative storytelling through images and captions.
Great for building a personal brand and aesthetic that reflects your writing style.
Popular for bookstagramming and connecting with readers and influencers. (Book Bloggers and Reviewers)
How to use it effectively:
Post aesthetically pleasing photos of your writing space, books, or quotes from your work.
Utilize hashtags like #WritersOfInstagram and #Bookstagram to reach a wider audience.
Engage with followers through Instagram Stories, polls, and Q&A sessions.
3. Facebook
Why it’s great for writers:
Large user base with dedicated groups for writers and readers.
Excellent platform for building a dedicated fan page or private writing group.
Great for sharing longer posts, blog links, and event announcements.
How to use it effectively:
Join writing groups like “Writers Helping Writers” or “NaNoWriMo Support Group.”
Create a professional author page to share updates and interact with fans.
Use Facebook Events to promote book launches, signings, or live Q&A sessions.
4. TikTok (BookTok)
Why it’s great for writers:
Rapidly growing platform with a vibrant #BookTok community that influences book sales.
Perfect for sharing short, engaging videos about your writing process or book reviews.
Appeals to a younger demographic that loves storytelling and creativity.
How to use it effectively:
Create behind-the-scenes videos of your writing process or character development.
Use trending sounds and hashtags like #BookTok and #WritingTips.
Collaborate with book influencers and engage with readers in the comments.
5. LinkedIn
Why it’s great for writers:
Professional networking platform ideal for freelance writers and authors seeking collaborations.
Great for sharing writing-related articles, achievements, and industry insights.
Helps establish credibility and connect with editors, publishers, and literary agents.
How to use it effectively:
Post articles on writing techniques, publishing experiences, or personal writing journeys.
Connect with other writers, editors, and publishing professionals.
Join writing and publishing groups for networking and support.
6. Pinterest
Why it’s great for writers:
Visual platform that allows for creating mood boards and inspiration for writing projects.
Great for driving traffic to blogs, author websites, and book sales pages.
How to use it effectively:
Pin writing prompts, character inspiration, and book marketing tips.
Create boards dedicated to your book themes or genres.
Link pins to your blog posts, author website, or book purchase links.
Searching the Pinterest Trends search engine will allow you to target trends and related hashtags for your pin before posting.
As authors/writers, we want to be everywhere we can to reach our audience.
But in reality, we need to start somewhere and gradually branch out, keep a consistent theme throughout our platform, and continue to engage with others.
Consistency is key: Post regularly and engage with your audience.
Know your audience: Tailor your content to the platform’s demographics.
Authenticity matters: Be genuine and relatable in your posts.
Track your performance: Use analytics to understand what resonates with your audience.
Remember these key details, and see what social media platform is right for you.