Why does it take new writers so long to gain traction?
A brand new writer in the reading world means building up a reputation over time
Every new writer needs to remember that it’s a marathon, not a sprint.
Think of it this way, how often do you try a brand new author?
Many readers tend to stick to their typical writer's cue because they provided a rewarding reading experience time and again. If they branch off this writer's cue it’s because their favorite author recommended them or it’s a suggested similar writer. And for new writers breaking into this cue it gets tricky.
This is why it takes new writers so long to gain traction.
This is also why building momentum is key.
How do you do this?
Post on social media as you work on your manuscript
Build your platform across social media
Connect with other authors, especially in your chosen genre
Build a website
Give sneak peeks of your book
If you want readers to hop on board, you need to pull them in before it’s out.
Believe it or not, you need to start marketing your book to potential readers the moment you start. This means talking about your process, connecting with readers, and engaging with people who interact with your stuff. Doing this is going to show what your audience can expect from you.
Readers who see authors continuously producing content will oftentimes return to read more.
How do you get the word out about all of your expanding content?
This is where building that email list comes in handy.
Once a reader pokes around your site, they may subscribe to get regular emails from you. And if that's the case, you have more potential sales in the future. More people who are willing to tell others about the last good book they read from you.
Your subscriber list is where you give them an inside scoop on what's coming.
By doing this, you are giving them an incentive to stay on this subscription list. Other incentives include:
A reader magnet (a free book when subscribed)
Episodic content that is continued in each newsletter
First looks at a new book
Discounts
You don’t want to give them everything for free, but you want them to feel validated for following you.
Another way to get the word out about your expanding content is by social blogging.
This form is a branch of content in itself because here you can share your experiences as a writer or your journey. You can also give sneak peeks of your new works there too. There are many times that readers from a social blog will look into your books and purchase some.
Social media is that other beast that often feels like a second job to keep up with.
When you consistently post and engage on social media, you will be surprised at how many readers you’ll meet. This is where you can host giveaways cover reveals and more. The opportunities are endless.
Even though social media feels like a lot to keep up with, don’t count it out because it is a valuable and FREE tool.
Being a new writer means playing the long game.
This means continuing to trudge along and expecting your progression to be slow.
No one starts out on top because no one knows you yet. Keep putting in the work though and great things can happen for you. Keep building your brand and you can see real traction in the future.
Being a new writer means running the marathon and experiencing it all as you build.