Ways to Market Your Audiobook Both as an Author and as a Narrator

While audiobooks are a product just as the rest of your books are, they vary slightly in marketing

Audiobooks are a different market than authors are used to.

This is because their audience is spending more money on the product.

Audiobooks range from $25 to free with the use of credits the program may provide. This means that audiobook customers are going to be pickier with their purchases. So, the question is, how do you set yourself apart?

Just like with any product, you need to come up with a marketing plan.

When considering how to market your audiobook, try thinking outside the box.

Here are some things to try:

Your narrator:

This is another marketer for your product. Another person who can help promote your book. Use them to your advantage.

Working together, and coming up with a plan, you can spread the word far and wide. Ask them to reach out to their audience and create some promotional content with what they already have from the book.

Creating a QR code:

Once your book is out, be sure to create a QR code that can take readers right to the page.

Consider printing something out and placing it on bulletin boards at your local library, free little libraries, and more. Even grocery stores have bulletin boards where you can post community things. After you post your QR codes, share them on social media.

Sharing audio samples:

Sharing audio samples of your book can be a great marketing gimmick.

It gives listeners a taste of the tone of the story and the narrator. And better yet, the narrator often creates a promotion sample that you can download right off the website you created it on.

When marketing your audiobook, considering these options to entice readers/listeners is useful.

Consider asking other people to spread the word far and wide as well.

Some of the best people could be previous readers of the ebooks and paperbacks.