How to maximize your newsletter
Many writers know creating an email list is a key to success, but knowing how to maximize it is important
My email list is still small in numbers, but my emails have evolved and changed for the better over the years.
This was why I was interested in how I could make it better.
What messages did I need to send? What exclusivity could I offer my subscribers? And, how could I keep my numbers increasing?
To answer all of these questions, I looked at what I already had to offer them.
Short Stories: Each week, I give my subscribers another installment to a short story I am working on. These are typically just for my subscribers. And my hope is that if they like these short stories, they will keep purchasing my work that's for sale.
Sneak Peeks: I often show my subscribers my cover reveals first or give them a sneak peek of the first chapter of a new book.
But I needed to find a way to build a list without giving them everything for free.
This was when I found this website called 7 Expert Tricks To Improve Your Author Newsletter.
If you are wondering the same thing as me, this was a very informative read.
One of the biggest takeaways I received from this was segmenting.
He explains that if someone clicks on a link to preview your latest preorder, you can automatically tag them for preorders or ARC reader in your database. The more you use this, the more you can divide your subscribers and tailor the emails and announcements they receive based on their interests. How useful!?
When you tailor your emails this way, you can increase your potential clicks and purchases.
Something else I learned was the usefulness of a goodbye email.
Sounds strange, I know.
But, he makes a good point. If someone unsubscribed, which happens all the time, why not make it a sweet goodbye. Here are some things you could place in that email.
Your Amazon Author Central Link
Boobub or Goodreads Links
Facebook or Twitter Links
He explains that some subscribers unsubscribe because they are overloaded with emails.
When you provide these links, they can choose to follow or subscribe to these for smaller updates and news bits from you. Much simpler than a lengthy email each week or month that takes time to read. Makes sense.
Crafting and building a successful email list takes time.
Hopefully will all this information, you can increase your chances of success too.